STEP INTO THE NEW AGE WITH
More than just a blog - we share our experience, analytics, news and best practices.
The Impact of War on Internet Audiences — Summer 2022 Research Update
At the beginning of the summer, we published research on the digital market of Ukraine. Newage analysts. analyzed the general…
Spotify Advertising Is A Growth Point And A Field For Experimentation
Spotify entered Ukraine in the summer of 2020, and within a week the first advertisers launched their campaigns on the platform. But for many, this platform still remains unexplored. In this article, we will consider the advertising opportunities of Spotify and the potential of their use by Ukrainian advertisers.
What Is A Post Buy Report? How Do We Make It And Why Is It Needed?
Post Buy Report (PBR) is a general technical report on an advertising campaign, its effectiveness, audience, creatives and other aspects
newage. 2022 Research: Digital Trends in Ukraine and the Impact of the russian Invasion
Newage agency. conducts Internet research in Ukraine every year. We review the degree of spread of technologies, popular sites and…
Google Analytics 4: Why You Should Update Right Now
GA4 is a cool tool with its advantages, and Traffic Manager newage. Vlad Bilousov will prove it in the following article. We will not touch on the deep nuances of tracking, but we will talk about the specific differences that the user will see (site owner, content manager, seo-specialist, etc.).
Which Way To Show Display Ads To Choose For The Best Efficiency
Tere are many options for advertising digital. It differs in goals, formats, audience, and many other features. In this article, newage. will take you through the main display ad delivery options offered by Google, Facebook, TikTok, and other media giants.
What is Search Ads 360 and how to work in its new version in 2022
Search Ads 360 (SA360) is one of the key tools within Google Marketing Platform for automating and scaling search advertising.
What you need to know when developing an effective digital strategy
Let's talk about what a digital marketing strategy is and what it consists of.
How Post-view analysis helps to effectively evaluate media advertising
We live in 2022: Big Data, large amounts of information, advanced advertising technologies… But many advertisers and, more typically, ad…
How to find out which channels played a key role in the purchase
Guide to attribution models. We tell you how to evaluate the contribution of each customer contact with the brand.
How to Improve The Performance of Display Campaigns In 2022
Shopping ads in search ads lead a warmed-up customer straight to a purchase. But the client is not warming up on his own.
What is pent-up demand and how to use it correctly in 2022
Display advertising generates demand, but you need to be able to work with it. Consider what pent-up demand is, where it comes from and how to convert it into purchases
Get deeper into digital!
Subscribe to the newage. digital digest and receive exclusive bonus content