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How Post-view analysis helps to effectively evaluate media advertising
We live in 2022: Big Data, large amounts of information, advanced advertising technologies… But many advertisers and, more typically, ad…
How to find out which channels played a key role in the purchase
Guide to attribution models. We tell you how to evaluate the contribution of each customer contact with the brand.
How to Improve The Performance of Display Campaigns In 2022
Shopping ads in search ads lead a warmed-up customer straight to a purchase. But the client is not warming up on his own.
What is pent-up demand and how to use it correctly in 2022
Display advertising generates demand, but you need to be able to work with it. Consider what pent-up demand is, where it comes from and how to convert it into purchases
Main Types of Advertising Strategies
An advertising strategy defines how a brand will achieve its marketing and business objectives, whether that means attracting new customers, increasing brand awareness, driving sales, or strengthening customer loyalty. It helps determine who to communicate with, what message to deliver, where and when to deliver it, and which channels, tools, and KPIs should be used to measure success.
What Is The Impact of Display Advertising And How to Measure It
We make client’s campaigns more effective, and in this article we will describe what exactly should be meant by the impact of advertising, how it affects performance activities and, consequently, business metrics.
Display Ad Agencies 2.0
How to consciously refuse a high closed fees to earn no less, and be able to expand.
Google Marketing Platform Features: Brand Safety in DV360 and CM
We, as a partner agency of the Google Marketing Platform, are testing all the new features of the platform and would like to tell you more about one of the useful tools. In this article, the newage traffic manager. Igor Gaponenko will introduce Brand Safety and how to set it up in Display&Video360 and Campaign Manager.
Campaign Manager Features: Creative Rotation
We continue to talk about useful little things in your favorite tools. This time the newage. traffic manager Igor Gaponenko will talk about creative rotation in Google Campaign Manager.
How to Make an Effective Display Banner
Ad creativ is an important part of advertising. They attract attention, show the product and brand, convey the value of the offer. In this article, the co-founder of the agency newage. Oleksii Liakh will share examples of effective and slightly less effective banners from our experience.
Automation in Digital. An Advertiser Who Does Not Use Automation Will Lose
In this column, Oleksii Liakh, founder of the newage. MarTech agency, will talk about automation in marketing: what to automate in the first place and what result it will give.
Why do you need a dashboard for digital companies and how to work with it
We tell you what a dashboard is, why you need it and how to build a dashboard in 2022.
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