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Google Analytics 4: Why You Should Update Right Now
GA4 is a cool tool with its advantages, and Traffic Manager newage. Vlad Bilousov will prove it in the following article. We will not touch on the deep nuances of tracking, but we will talk about the specific differences that the user will see (site owner, content manager, seo-specialist, etc.).
Which Way To Show Display Ads To Choose For The Best Efficiency
Tere are many options for advertising digital. It differs in goals, formats, audience, and many other features. In this article, newage. will take you through the main display ad delivery options offered by Google, Facebook, TikTok, and other media giants.
What is Search Ads 360 and how to work in its new version in 2022
Search Ads 360 (SA360) is one of the key tools within Google Marketing Platform for automating and scaling search advertising.
What you need to know when developing an effective digital strategy
Let's talk about what a digital marketing strategy is and what it consists of.
How Post-view analysis helps to effectively evaluate media advertising
We live in 2022: Big Data, large amounts of information, advanced advertising technologies… But many advertisers and, more typically, ad…
How to find out which channels played a key role in the purchase
Guide to attribution models. We tell you how to evaluate the contribution of each customer contact with the brand.
How to Improve The Performance of Display Campaigns In 2022
Shopping ads in search ads lead a warmed-up customer straight to a purchase. But the client is not warming up on his own.
What is pent-up demand and how to use it correctly in 2022
Display advertising generates demand, but you need to be able to work with it. Consider what pent-up demand is, where it comes from and how to convert it into purchases
Main Types of Advertising Strategies
An advertising strategy defines how a brand will achieve its marketing and business objectives, whether that means attracting new customers, increasing brand awareness, driving sales, or strengthening customer loyalty. It helps determine who to communicate with, what message to deliver, where and when to deliver it, and which channels, tools, and KPIs should be used to measure success.
What Is The Impact of Display Advertising And How to Measure It
We make client’s campaigns more effective, and in this article we will describe what exactly should be meant by the impact of advertising, how it affects performance activities and, consequently, business metrics.
Display Ad Agencies 2.0
How to consciously refuse a high closed fees to earn no less, and be able to expand.
Google Marketing Platform Features: Brand Safety in DV360 and CM
We, as a partner agency of the Google Marketing Platform, are testing all the new features of the platform and would like to tell you more about one of the useful tools. In this article, the newage traffic manager. Igor Gaponenko will introduce Brand Safety and how to set it up in Display&Video360 and Campaign Manager.
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