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Campaign Manager 360 as an Ad Server
In this article, GMP Coordinator from newage, Maxim Shaparev, will explain what an ad server is and the advantages that Campaign Manager 360 offers in this role.
How to Measure Display Advertising Impact On Brand And Key Traffic Sources
We describe the role of media advertising in the digital mix and shared instructions on how to measure the impact…
Ultimate Guide on Google web Analytics
In 2023, Google offers users three web analytics systems that allow them to explore user behavior on your site and…
Siinda Live Berlin: Work, Networking, and a Boost of Motivation
In this article, Founder newage. Oleksii Liakh, a conference speaker, will share his experience of the event and provide an overview of our presentation.
How to Define and Measure KPIs for an Advertising Campaign
Advertising campaign KPIs are the foundation of effective marketing. These metrics determine whether your advertising is delivering real results or simply spending your budget.
What is Google Web Designer and why do you need it?
We'll take a look at Google Web Designer and tell you why it's worth investigating for designers working in advertising.
Launching Ad Campaigns With Google: Google Ads VS Display & Video 360
Display & Video 360 is a tool for setting up and launching media advertising, including banners and video ads. It is similar in functionality to Google Ads but has several key differences that make DV360 a tool for large advertisers.
What Is ASO Audit And When Is It Necessary?
The number of mobile applications is growing at an incredible pace, which means an incredible competition in the App Store…
Impact of the War in Ukraine on Digital Users
The ongoing war in Ukraine has had a profound impact on the country and its people. Beyond the direct physical…
GA4: Instructions, Guides, And Case Studies
We at newage. are big fans of web analytics and regularly share our knowledge and experience in this area. In…
Advertising in Microsoft: Types and Formats
Microsoft is a global corporation known for its Windows operating system and a number of programs for it: from games…
How to Make a Media Plan For an Advertising Campaign
In this article, we will share our own approach to media planning, exploring what happens in media planning.
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