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Components of an Advertising Campaign
Why do some advertising campaigns consistently generate leads and sales, while others simply burn through budget without delivering any real results?
Types of Media Awareness Advertising
In this article, we will analyze the concept of media advertising and offer classifications that will help to understand its diversity.
New Media Advertising Format on YouTube – Video Views Campaign
Google has announced the global release of the new advertising format, Video Views Campaign.
Demand Gen Campaigns – A New Google Format Worth Trying
Demand Gen Campaigns are a new Google Ads format designed to replace Discovery Ads and expand advertising opportunities across the upper and mid-funnel.
What Are Apple Search Ads and How Does Advertising Work in the App Store?
Every day, millions of users open the App Store in search of new apps. For many of them, search is the first step toward installation, making visibility within the App Store a key factor in driving downloads and supporting long-term app growth.
How to Protect Agency Work Results: A Case Study with Campaign Manager 360
Media advertising is one of the most challenging aspects of analytics. It typically lacks a straightforward bridge: “impression – website…
Where Is Ad Manager On Facebook?
Facebook Ads Manager hasn’t disappeared — today, this advertising tool is officially called Meta Ads Manager.
Guide to Google’s Lift Studies: Brand Lift, Search Lift, Conversion Lift
Measuring impressions, clicks, and conversions shows what happened during an advertising campaign, but it does not always explain whether those results happened because of the advertising. This is where Lift Studies come in.
Advertising Agency, Freelancer, Or In-House Team — Who Do You Need?
Advertising Agency, Freelancer, Or In-House Team — Who Do You Need? Where to start when looking to increase brand recognition,…
newage. Research 2023: The Impact of War on Users and Media Consumption Trends
We at newage. conduct a study of the Ukrainian digital landscape every year. We are going to open all our own data about the behavior of Ukrainians on the Internet and share this selection with clients and partners so that we all better understand the market in which we work.
Campaign Manager 360 as an Ad Server
In this article, GMP Coordinator from newage, Maxim Shaparev, will explain what an ad server is and the advantages that Campaign Manager 360 offers in this role.
How to Measure Display Advertising Impact On Brand And Key Traffic Sources
We describe the role of media advertising in the digital mix and shared instructions on how to measure the impact…
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