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More than just a blog - we share our experience, analytics, news and best practices.
Main Types of Advertising Strategies
An advertising strategy defines how a brand will achieve its marketing and business objectives, whether that means attracting new customers, increasing brand awareness, driving sales, or strengthening customer loyalty. It helps determine who to communicate with, what message to deliver, where and when to deliver it, and which channels, tools, and KPIs should be used to measure success.
What Is The Impact of Display Advertising And How to Measure It
We make client’s campaigns more effective, and in this article we will describe what exactly should be meant by the impact of advertising, how it affects performance activities and, consequently, business metrics.
Display Ad Agencies 2.0
How to consciously refuse a high closed fees to earn no less, and be able to expand.
Google Marketing Platform Features: Brand Safety in DV360 and CM
We, as a partner agency of the Google Marketing Platform, are testing all the new features of the platform and would like to tell you more about one of the useful tools. In this article, the newage traffic manager. Igor Gaponenko will introduce Brand Safety and how to set it up in Display&Video360 and Campaign Manager.
Campaign Manager Features: Creative Rotation
We continue to talk about useful little things in your favorite tools. This time the newage. traffic manager Igor Gaponenko will talk about creative rotation in Google Campaign Manager.
How to Make an Effective Display Banner
Ad creativ is an important part of advertising. They attract attention, show the product and brand, convey the value of the offer. In this article, the co-founder of the agency newage. Oleksii Liakh will share examples of effective and slightly less effective banners from our experience.
Automation in Digital. An Advertiser Who Does Not Use Automation Will Lose
In this column, Oleksii Liakh, founder of the newage. MarTech agency, will talk about automation in marketing: what to automate in the first place and what result it will give.
Why do you need a dashboard for digital companies and how to work with it
We tell you what a dashboard is, why you need it and how to build a dashboard in 2022.
Why should an agency be a Google Marketing Platform Partner
We will tell you which agencies become Google Marketing Platform partners and what this status gives.
What is Viewability And How to Use This Metric For Effective Ads Placement
The fact that an ad was served does not necessarily mean it was seen. A banner may load outside the visible area of the screen, a user may scroll past the page too quickly, or a video may play without receiving any real attention from the viewer.
Facebook Post-view Attribution: How to Evaluate Ad Campaigns
For many advertisers, the most important thing in the operation of advertising campaigns is the effectiveness and conversion rate. Today we will not talk about types and about the process of setting up conversions. Instead, we will compare and analyze the relationship between Facebook attribution windows.
newage. has been named a 2022 Google Premier Partner
Kyiv-based digital agency newage., has achieved 2022 Premier Partner status in the Google Partners program.
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