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What Is Google Studio And How Dynamic Creatives Work
According to various calculations, up to 90% of users have “banner blindness” — that is, they ignore advertising on the…
Google Data Studio becomes Looker
Google has announced the rebranding of its data visualization service Data Studio
How Much Does Ukrainian Digital Advertising Cost In 2022
How the cost of advertising in Ukraine changes in 2022
The Impact of War on Internet Audiences — Summer 2022 Research Update
At the beginning of the summer, we published research on the digital market of Ukraine. Newage analysts. analyzed the general…
Spotify Advertising Is A Growth Point And A Field For Experimentation
Spotify entered Ukraine in the summer of 2020, and within a week the first advertisers launched their campaigns on the platform. But for many, this platform still remains unexplored. In this article, we will consider the advertising opportunities of Spotify and the potential of their use by Ukrainian advertisers.
What Is A Post Buy Report? How Do We Make It And Why Is It Needed?
Post Buy Report (PBR) is a general technical report on an advertising campaign, its effectiveness, audience, creatives and other aspects
newage. 2022 Research: Digital Trends in Ukraine and the Impact of the russian Invasion
Newage agency. conducts Internet research in Ukraine every year. We review the degree of spread of technologies, popular sites and…
Google Analytics 4: Why You Should Update Right Now
GA4 is a cool tool with its advantages, and Traffic Manager newage. Vlad Bilousov will prove it in the following article. We will not touch on the deep nuances of tracking, but we will talk about the specific differences that the user will see (site owner, content manager, seo-specialist, etc.).
Which Way To Show Display Ads To Choose For The Best Efficiency
Tere are many options for advertising digital. It differs in goals, formats, audience, and many other features. In this article, newage. will take you through the main display ad delivery options offered by Google, Facebook, TikTok, and other media giants.
CPA in display campaigns or how to measure the effectiveness of advertising actions
What is post-view and post-click and how they affect real purchases. Comprehensive analysis of digital advertising
What is Search Ads 360 and how to work in its new version in 2022
Search Ads 360 (SA360) is one of the key tools within Google Marketing Platform for automating and scaling search advertising.
What you need to know when developing an effective digital strategy
Let's talk about what a digital marketing strategy is and what it consists of.
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