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Digital Research 2025: How Brands Can Win in the Video Ecosystem
We explain how brands can operate within the video ecosystem: which formats deliver results, how to measure effectiveness, and where the line lies between awareness and conversion.
Digital Research 2025: How New Digital Habits and Premium Segments Are Formed
We explore how user behavior is changing: how much time Ukrainians spend online, how the role of video has grown, and why the premium audience is becoming the new standard.
Digital Research 2025: Stability in Numbers and People
2025 has become the year of stabilization for Ukraine’s digital landscape. After years of turbulence and uncertainty, the market is finding its balance: users are returning, habits are solidifying, and brands can once again plan their communications with confidence.
Google Marketing Platform — September 2025 NEWS
Each month, we share key updates across Google Marketing Platform tools. Here’s what’s new in September 2025.
What are Associated Conversions
Learn how assisted channels influence conversions, why the last click isn’t everything, and how to build an effective data-driven strategy.
What is the ABCD principle by Google?
Google has shared a "recipe" for creating an effective advertising creative on YouTube - ABCD. In this article, we'll use examples to show how to apply the ABCD principle in awareness advertising.
Advertising in Roblox: How Brands Can Work with the Platform in Ukraine in 2026
Advertising in Roblox in Ukraine 2026: formats, reach, audience, and tips for brands that want to work effectively on the platform.
What newage. digital agency does
Мене звати Олександр Рольський, я CEO рекламної агенції newage., і в цій статті розповім, чим займається наша агенція.
How to Select Targeting for Brand Awareness Advertising
Choosing the right targeting strategy for display advertising is a key factor in the success of an advertising campaign.
International Advertising: How Campaigns Are Adapted to Markets
International advertising and localization: how brands can maintain recognition while becoming “local” to their audiences.
Data-driven attribution: what it is and how to use it
How data-driven attribution works, its key benefits and requirements, and how to implement it to boost ROI and marketing efficiency.
What is AIDA in advertising?
What is AIDA, what are its components, does AIDA have anything in common with the sales funnel, what are other marketing approaches to determining media impact?
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