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More than just a blog - we share our experience, analytics, news and best practices.
Looker Studio: how marketers and analysts can work with data
How marketers and analysts can work with Looker Studio in 2025: integrations, dashboards, automation, and data-driven business solutions.
Spotify Ads in 2026: How Brands Can Be Heard Louder in the Digital Space
How brands can effectively use Spotify Ads in 2026: new formats, targeting, and creatives in the age of audio.
Effective Ad Frequency: Where’s the Line Between “Too Little” and “Too Much”?
How to define the optimal ad frequency to avoid user fatigue and drive results — a data-driven approach.
Guide to Mobile Analytics Systems
Mobile analytics in 2025: Firebase, AppsFlyer, and newage. insights for effective data collection and analysis.
Digital Research 2025: How Brands Can Win in the Video Ecosystem
We explain how brands can operate within the video ecosystem: which formats deliver results, how to measure effectiveness, and where the line lies between awareness and conversion.
Digital Research 2025: How New Digital Habits and Premium Segments Are Formed
We explore how user behavior is changing: how much time Ukrainians spend online, how the role of video has grown, and why the premium audience is becoming the new standard.
Digital Research 2025: Stability in Numbers and People
2025 has become the year of stabilization for Ukraine’s digital landscape. After years of turbulence and uncertainty, the market is finding its balance: users are returning, habits are solidifying, and brands can once again plan their communications with confidence.
Google Marketing Platform — September 2025 NEWS
Each month, we share key updates across Google Marketing Platform tools. Here’s what’s new in September 2025.
What are Associated Conversions
Learn how assisted channels influence conversions, why the last click isn’t everything, and how to build an effective data-driven strategy.
What is the ABCD principle by Google?
Google has shared a "recipe" for creating an effective advertising creative on YouTube - ABCD. In this article, we'll use examples to show how to apply the ABCD principle in awareness advertising.
Advertising in Roblox: How Brands Can Work with the Platform in Ukraine in 2026
Advertising in Roblox in Ukraine 2026: formats, reach, audience, and tips for brands that want to work effectively on the platform.
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Мене звати Олександр Рольський, я CEO рекламної агенції newage., і в цій статті розповім, чим займається наша агенція.
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