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More than just a blog - we share our experience, analytics, news and best practices.
Measuring the Impact of Brand Awareness Campaigns
How to measure the effectiveness of media advertising? Types, methods, key metrics, and tips for marketers — from GA4 to Brand Lift.
What is Google Tag Manager, who needs it and why
What is Google Tag Manager and how does it simplify analytics and advertising without code? Explore its benefits, use cases, and setup tips.
Report, Dashboard, Presentation — What Sets Them Apart?
Analytics has become an integral part of strategic decision-making in business.
How to Set Up an Online Ad Campaign
How to Set Up an Online Advertising Campaign: ad types, audience targeting, creatives, integrations, and analytics — step by step.
ROMI 2025: How It Went
What was discussed at ROMI 2025? Insights from Fozzy, OLX, Ajax, newage., and others — on data, video, teams, and marketing as infrastructure.
ROMI 2025: Google Tools — Building a Data Infrastructure
How to build your own CDP using Google tools: BigQuery segments, cookie-free remarketing, activation via DV360, and analytics in CM360.
ROMI 2025: Google AI Tools You’re Still Not Using
How marketers can start using the Google Solutions library today: insights from newage. agency’s presentation at ROMI 2025.
Digital Marketer’s Dictionary – Glossary and Useful Resources
The Complete Digital Marketing Glossary: 100+ terms with definitions and examples. Perfect for work, learning, and quick reference.
Lifetime Value (LTV): Calculation Methodologies and Growth Strategies
What is LTV, how to calculate it, why it matters for your business, and how to increase it. Methods, common mistakes, and practical tools.
GA4 and Key Events: The New Analytics Logic in 2024–2025
What are key events in GA4, how do they differ from conversions in UA, and how to set them up in 2024–2025.
Marketing Funnels: Myths, Mistakes, and Smart Fixes
Marketing funnels without the myths: what actually works, how to measure effectiveness, and what to do when things fall apart. No templates — just truth.
How to Optimize Customer Acquisition Cost: Channel Analysis and Cost Reduction Strategies
Learn how to effectively calculate and reduce Customer Acquisition Cost (CAC). Channel comparison and practical optimization strategies.
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