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What are Associated Conversions
Learn how assisted channels influence conversions, why the last click isn’t everything, and how to build an effective data-driven strategy.
What is the ABCD principle by Google?
Google has shared a "recipe" for creating an effective advertising creative on YouTube - ABCD. In this article, we'll use examples to show how to apply the ABCD principle in awareness advertising.
Advertising in Roblox: How Brands Can Work with the Platform in Ukraine in 2026
Advertising in Roblox in Ukraine 2026: formats, reach, audience, and tips for brands that want to work effectively on the platform.
What newage. digital agency does
Мене звати Олександр Рольський, я CEO рекламної агенції newage., і в цій статті розповім, чим займається наша агенція.
How to Select Targeting for Brand Awareness Advertising
Choosing the right targeting strategy for display advertising is a key factor in the success of an advertising campaign.
International Advertising: How Campaigns Are Adapted to Markets
International advertising and localization: how brands can maintain recognition while becoming “local” to their audiences.
Data-driven attribution: what it is and how to use it
How data-driven attribution works, its key benefits and requirements, and how to implement it to boost ROI and marketing efficiency.
What is AIDA in advertising?
What is AIDA, what are its components, does AIDA have anything in common with the sales funnel, what are other marketing approaches to determining media impact?
When Offline Ads Make Sense and Why We Choose Digital
What are offline ads? We highlight the advantages and disadvantages of offline advertising. And the difference between offline and digital.
Measuring the Impact of Brand Awareness Campaigns
How to measure the effectiveness of media advertising? Types, methods, key metrics, and tips for marketers — from GA4 to Brand Lift.
What is Google Tag Manager, who needs it and why
What is Google Tag Manager and how does it simplify analytics and advertising without code? Explore its benefits, use cases, and setup tips.
Report, Dashboard, Presentation — What Sets Them Apart?
Analytics has become an integral part of strategic decision-making in business.
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