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How to Select Targeting for Brand Awareness Advertising
Choosing the right targeting strategy for display advertising is a key factor in the success of an advertising campaign.
International Advertising: How Campaigns Are Adapted to Markets
International advertising and localization: how brands can maintain recognition while becoming “local” to their audiences.
Data-driven attribution: what it is and how to use it
How data-driven attribution works, its key benefits and requirements, and how to implement it to boost ROI and marketing efficiency.
What is AIDA in advertising?
What is AIDA, what are its components, does AIDA have anything in common with the sales funnel, what are other marketing approaches to determining media impact?
When Offline Ads Make Sense and Why We Choose Digital
What are offline ads? We highlight the advantages and disadvantages of offline advertising. And the difference between offline and digital.
Measuring the Impact of Brand Awareness Campaigns
How to measure the effectiveness of media advertising? Types, methods, key metrics, and tips for marketers — from GA4 to Brand Lift.
What is Google Tag Manager, who needs it and why
What is Google Tag Manager and how does it simplify analytics and advertising without code? Explore its benefits, use cases, and setup tips.
Report, Dashboard, Presentation — What Sets Them Apart?
Analytics has become an integral part of strategic decision-making in business.
How to Set Up an Online Ad Campaign
How to Set Up an Online Advertising Campaign: ad types, audience targeting, creatives, integrations, and analytics — step by step.
ROMI 2025: How It Went
What was discussed at ROMI 2025? Insights from Fozzy, OLX, Ajax, newage., and others — on data, video, teams, and marketing as infrastructure.
ROMI 2025: Google Tools — Building a Data Infrastructure
How to build your own CDP using Google tools: BigQuery segments, cookie-free remarketing, activation via DV360, and analytics in CM360.
ROMI 2025: Google AI Tools You’re Still Not Using
How marketers can start using the Google Solutions library today: insights from newage. agency’s presentation at ROMI 2025.
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