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newage. Digital Research 2025 — everything that matters in one place
The newage. Digital Research 2025 study: Ukrainian digital, new user habits, the rise of premium audiences, and the video ecosystem where brands win.
Search Ads 360: Analytics and Automation in Search Advertising
Search Ads 360 — a platform for search advertising automation and analytics. Overview of 2025 updates, AI capabilities, and case studies from newage.
Tag Manager 360: Precision, Scalability, and Simplicity in Tag Management
Tag Manager 360 — an enterprise tool for tag management. Overview of 2025 updates, new GTM 360 features, and case studies from newage.
Google Analytics 360: Next-level Analytics
Google Analytics — enterprise analytics for business. Overview of 2025 updates, new GA4 360 features, and practical case studies from newage.
Display & Video 360: the Ultimate Tool for Programmatic Advertising
Display & Video 360 — Google’s programmatic advertising tool. Overview of 2025 updates, new performance metrics, and case studies from newage.
Campaign Manager 360: How the Core Tool of GMP Works
Campaign Manager 360 — a tool for campaign tracking and analytics. Overview of 2025 updates and practical cases from newage.
Looker Studio: how marketers and analysts can work with data
How marketers and analysts can work with Looker Studio in 2025: integrations, dashboards, automation, and data-driven business solutions.
Spotify Ads in 2026: How Brands Can Be Heard Louder in the Digital Space
How brands can effectively use Spotify Ads in 2026: new formats, targeting, and creatives in the age of audio.
Effective Ad Frequency: Where’s the Line Between “Too Little” and “Too Much”?
How to define the optimal ad frequency to avoid user fatigue and drive results — a data-driven approach.
Guide to Mobile Analytics Systems
Mobile analytics in 2025: Firebase, AppsFlyer, and newage. insights for effective data collection and analysis.
Digital Research 2025: How Brands Can Win in the Video Ecosystem
We explain how brands can operate within the video ecosystem: which formats deliver results, how to measure effectiveness, and where the line lies between awareness and conversion.
Digital Research 2025: How New Digital Habits and Premium Segments Are Formed
We explore how user behavior is changing: how much time Ukrainians spend online, how the role of video has grown, and why the premium audience is becoming the new standard.
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