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More than just a blog - we share our experience, analytics, news and best practices.

Artificial Intelligence – Potential in Marketing and Analytics
Learn how AI is transforming marketing and analytics through data analytics, personalization, and automation. Learn about ROI improvements, predictive capabilities, and ethical considerations when implementing AI solutions in your marketing strategy.

Why does business need to implement marketing analytics today?
Analytics helps businesses grow: optimize spending, boost conversions, and make precise data-driven decisions.

What is Customer Lifetime Value (CLV) and How to Increase It
Modern businesses are constantly looking for new ways to increase profits. One of the key metrics that helps companies understand the real value of their customers is Customer Lifetime Value (CLV). What is it and why is it so important? Let's figure it out together.

Mental Care at newage. agency: Taking Care of Employees’ Mental Health
In these times, supporting psychological health is critically important. That's why newage. has implemented a comprehensive Mental Care program, understanding that professional psychological support for the team requires qualified specialists. Our HRG Victoria Nahorna will share our journey.

Process Automation at newage. with the Help of Chat Assistant Connor
newage. works not with marketing, but with MarTech – marketing technologies.

10th anniversary of newage.: A Revolution in Brand Awareness Advertising
newage. - for 10 years we have been driving the MarTech industry towards transparency, expertise and efficiency.

Networking: How to Maintain Professional Contacts
Today, professional opportunities increasingly come not through traditional job searches, but through people. A new project, partnership, recommendation, or even a job offer can start with a simple introduction at a conference, a comment under a professional post, or a message on LinkedIn.

How to Optimize Media Advertising: Display & Video 360 vs Google Ads
In October of this year, Kyiv's marketing community gathered at the ROMI conference to discuss the most current trends in the industry and enhance their skills!

How to optimise display advertising, or Display & Video 360 vs Google Ads
One of the conference speakers was Maksym Shaparev, Google Marketing Platform Coordinator at the newage. agency. The expert explained how…

What is Comprehensive Analysis?
A beginners’ guide to our data-driven approach to measuring – and maximising – the effectiveness of digital brand awareness advertising campaigns.

ROMI 2024: The Impact of Operational Efficiency on Marketing Budgets
Thanks to the combined expertise of the financial portal Minfin and the creativity of the digital media advertising agency newage., the ROMI '24 conference is the #1 event for everyone involved in digital marketing.

ROMI 2024: Personnel Management: Leadership and Marketing Team Development
The ROMI '24 conference, initiated by the Minfin financial portal and the newage. digital media agency, became a brilliant example of successful collaboration in the marketing sphere. We created a unique platform for exchanging experience and ideas among digital marketers.
