Digital Tools
Reviews and advice on using digital platforms, tools and services for your business.
Key Metrics of Brand Awareness Advertising
Display advertising давно перестала бути просто “banners for reach.” Today, display and video campaigns influence brand awareness, demand generation, branded search, and even future conversions across other channels. That is why evaluating their effectiveness solely through clicks or CTR is no longer enough.
What is ATL, BTL and TTL in Marketing?
Explanation of ATL, BTL, and TTL marketing, their differences and advantages, and examples of tools for effective audience communication.
Tools for making presentations online
Today you will learn absolutely everything about presentations :)
Audio Advertising: An Effective Way to Deliver Your Message
In a world filled with visual and digital content, audio advertising emerges as a powerful tool to capture consumers' attention.
What is Advantage in Facebook and Instagram Advertising
You may have noticed that when setting up a campaign on Facebook or Instagram, the advertising interface offers options associated with the term "Advantage." In this article, we will explore what this publicly available advantage is, who should use it, and how exactly.
Demand Gen Campaigns – A New Google Format Worth Trying
Demand Gen Campaigns are a new Google Ads format designed to replace Discovery Ads and expand advertising opportunities across the upper and mid-funnel.
What Are Apple Search Ads and How Does Advertising Work in the App Store?
Every day, millions of users open the App Store in search of new apps. For many of them, search is the first step toward installation, making visibility within the App Store a key factor in driving downloads and supporting long-term app growth.
How to Protect Agency Work Results: A Case Study with Campaign Manager 360
Media advertising is one of the most challenging aspects of analytics. It typically lacks a straightforward bridge: “impression – website…
Where Is Ad Manager On Facebook?
Facebook Ads Manager hasn’t disappeared — today, this advertising tool is officially called Meta Ads Manager.
Campaign Manager 360 as an Ad Server
In this article, GMP Coordinator from newage, Maxim Shaparev, will explain what an ad server is and the advantages that Campaign Manager 360 offers in this role.
Ultimate Guide on Google web Analytics
In 2023, Google offers users three web analytics systems that allow them to explore user behavior on your site and…
What is Google Web Designer and why do you need it?
We'll take a look at Google Web Designer and tell you why it's worth investigating for designers working in advertising.
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