Digital Tools
Reviews and advice on using digital platforms, tools and services for your business.
Guide to Mobile Analytics Systems
Mobile analytics in 2025: Firebase, AppsFlyer, and newage. insights for effective data collection and analysis.
What is Google Tag Manager, who needs it and why
What is Google Tag Manager and how does it simplify analytics and advertising without code? Explore its benefits, use cases, and setup tips.
ROMI 2025: Google Tools — Building a Data Infrastructure
How to build your own CDP using Google tools: BigQuery segments, cookie-free remarketing, activation via DV360, and analytics in CM360.
ROMI 2025: Google AI Tools You’re Still Not Using
How marketers can start using the Google Solutions library today: insights from newage. agency’s presentation at ROMI 2025.
Lifetime Value (LTV): Calculation Methodologies and Growth Strategies
What is LTV, how to calculate it, why it matters for your business, and how to increase it. Methods, common mistakes, and practical tools.
GA4 and Key Events: The New Analytics Logic in 2024–2025
What are key events in GA4, how do they differ from conversions in UA, and how to set them up in 2024–2025.
Testing New Advertising Platforms Without Risking Budget
The digital advertising market is rapidly changing. Channels that demonstrated the best efficiency yesterday may lose their positions today. Brands…
Artificial Intelligence – Potential in Marketing and Analytics
Learn how AI is transforming marketing and analytics through data analytics, personalization, and automation. Learn about ROI improvements, predictive capabilities, and ethical considerations when implementing AI solutions in your marketing strategy.
What is Customer Lifetime Value (CLV) and How to Increase It
Modern businesses are constantly looking for new ways to increase profits. One of the key metrics that helps companies understand the real value of their customers is Customer Lifetime Value (CLV). What is it and why is it so important? Let's figure it out together.
How to Optimize Media Advertising: Display & Video 360 vs Google Ads
In October of this year, Kyiv's marketing community gathered at the ROMI conference to discuss the most current trends in the industry and enhance their skills!
How to optimise display advertising, or Display & Video 360 vs Google Ads
One of the conference speakers was Maksym Shaparev, Google Marketing Platform Coordinator at the newage. agency. The expert explained how…
What is Comprehensive Analysis?
A beginners’ guide to our data-driven approach to measuring – and maximising – the effectiveness of digital brand awareness advertising campaigns.
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