Digital Tools
Reviews and advice on using digital platforms, tools and services for your business.
What Is Google Studio And How Dynamic Creatives Work
According to various calculations, up to 90% of users have “banner blindness” — that is, they ignore advertising on the…
Spotify Advertising Is A Growth Point And A Field For Experimentation
Spotify entered Ukraine in the summer of 2020, and within a week the first advertisers launched their campaigns on the platform. But for many, this platform still remains unexplored. In this article, we will consider the advertising opportunities of Spotify and the potential of their use by Ukrainian advertisers.
Google Analytics 4: Why You Should Update Right Now
GA4 is a cool tool with its advantages, and Traffic Manager newage. Vlad Bilousov will prove it in the following article. We will not touch on the deep nuances of tracking, but we will talk about the specific differences that the user will see (site owner, content manager, seo-specialist, etc.).
What is Search Ads 360 and how to work in its new version in 2022
Search Ads 360 (SA360) is one of the key tools within Google Marketing Platform for automating and scaling search advertising.
Google Marketing Platform Features: Brand Safety in DV360 and CM
We, as a partner agency of the Google Marketing Platform, are testing all the new features of the platform and would like to tell you more about one of the useful tools. In this article, the newage traffic manager. Igor Gaponenko will introduce Brand Safety and how to set it up in Display&Video360 and Campaign Manager.
Campaign Manager Features: Creative Rotation
We continue to talk about useful little things in your favorite tools. This time the newage. traffic manager Igor Gaponenko will talk about creative rotation in Google Campaign Manager.
Why should an agency be a Google Marketing Platform Partner
We will tell you which agencies become Google Marketing Platform partners and what this status gives.
Facebook Post-view Attribution: How to Evaluate Ad Campaigns
For many advertisers, the most important thing in the operation of advertising campaigns is the effectiveness and conversion rate. Today we will not talk about types and about the process of setting up conversions. Instead, we will compare and analyze the relationship between Facebook attribution windows.
How to Analyze Advertising Campaigns Using Google Campaign Manager
The founder of the agency Alexey Lyah spoke about the peculiarities of working with this system and its non-obvious tricks.
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