
Digital Tools
Reviews and advice on using digital platforms, tools and services for your business.

Launching Ad Campaigns With Google: Google Ads VS Display & Video 360
Display & Video 360 is a tool for setting up and launching media advertising, including banners and video ads. It is similar in functionality to Google Ads but has several key differences that make DV360 a tool for large advertisers.

Advertising in Microsoft: Types and Formats
Microsoft is a global corporation known for its Windows operating system and a number of programs for it: from games…

What is Campaign Manager 360
In today’s world, marketing is becoming more and more complex and requires advertisers to work more and more delicately with…

Website Privacy Audit
Businesses increasingly face GDPR violation risks without even realizing it. Improper cookies, consent-less Google Analytics, or outdated privacy policies can lead to fines and blocks.

What is Display & Video 360, And Who Needs It?
Display & Video 360 is one of Google’s key platforms for running display and video advertising campaigns. However, despite the platform’s popularity, many advertisers still confuse DV360 with Google Ads or don’t fully understand its actual advantages.

Optimization of Search Campaigns in Google Ads
Advertising is becoming increasingly automated, and in a few years we will not be surprised by an advertising office with…

Reports and Explorations in Google Analytics 4
How to make a custom report in Google Analytics 4

How to share access to a Meta account
Go to Facebook Business Manager and

How To Share Access To Your TikTok Ads Account
Launching ads on TikTok, auditing existing campaigns, or scaling results all start with access to the advertising account.

How to Share Access to Your Advertising Account in LinkedIn
Marketing agencies, PPC specialists, and in-house marketers often need access to the LinkedIn Ads account in order to launch campaigns, optimize ads, and analyze performance.

How To Share Access To Your Google Analytics Account
When working with analytics, there is often a need to grant access to Google Analytics 4 — for example, to a marketer, contractor, analyst, or development team.

How To Share Access To Your Google Ads Account
How To Give The Agency Permission To Manage Your Google Ads To give an agency like newage. access to your…
