STEP INTO THE NEW AGE WITH
More than just a blog - we share our experience, analytics, news and best practices.
Key Metrics of Brand Awareness Advertising
Display advertising давно перестала бути просто “banners for reach.” Today, display and video campaigns influence brand awareness, demand generation, branded search, and even future conversions across other channels. That is why evaluating their effectiveness solely through clicks or CTR is no longer enough.
Advertising on Netflix is available with Display & Video 360
Users of Display & Video 360 will soon be able to launch ads on Netflix as one of the available…
Movies and Series About the World of Advertising
Creative ideas and crazy deadlines - welcome to the exciting world of advertising! This industry has long attracted the attention of filmmakers, inspiring them to create vivid and provocative stories. From classic dramas to sharp satires, our selection of films and series will show you all the facets of the advertising business, from glitter to dirt.
What is ATL, BTL and TTL in Marketing?
Explanation of ATL, BTL, and TTL marketing, their differences and advantages, and examples of tools for effective audience communication.
newage. Digital Research 2024
The Ukrainian digital market demonstrates significant potential and opens up new opportunities for advertising and business. Every year, newage. agency researches the Ukrainian digital landscape, and here we will provide interesting figures on the state of our own domestic market, as well as share insights on advertising tools that will be useful for all digital marketers.
Tools for making presentations online
Today you will learn absolutely everything about presentations :)
All Types of Advertising on TikTok in 2024 – an Overview of Formats
TikTok has quickly become one of the most famous social networks in the world, outpacing its competitors in terms of growth. What opportunities and advantages does this social network offer? Our Head of Media Planning and Strategy Dmytro Konovalenko answers all these questions.
User-Generated Content in Advertising: Examples and Tips
Еxploring the effective use of user-generated content in advertising campaigns. And sharing practical examples and useful advice on how to engage your audience in creating UGC.
Another Part of Brand Safety: Don’t Pay to Russia
When it comes to managing advertising placements, arguments usually revolve around “brand safety” and related image aspects of advertising. And…
Audio Advertising: An Effective Way to Deliver Your Message
In a world filled with visual and digital content, audio advertising emerges as a powerful tool to capture consumers' attention.
How Media Awareness Advertising Works
In this article, we will analyze how media works and how a marketer can understand whether advertising really has an effect.
Consent Mode v2: What Website Owners Need to Do About It
In February 2024, Google released an update to its consent mode for Europe, introducing additional parameters to ensure greater privacy…
Get deeper into digital!
Subscribe to the newage. digital digest and receive exclusive bonus content