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ROMI 2024: How to Build Performance Marketing in Tier-1 Markets with Large Budgets
Thanks to the combined expertise of Ukraine's financial portal Minfin and the precise strategy of the digital media advertising agency newage., the ROMI '24 conference is the #1 event for anyone striving to succeed in digital marketing. At the conference, participants were able to not only learn about new industry trends but also receive practical advice from experienced experts and establish valuable business connections.
ROMI 2024: Differences in Marketing Operations Between Ukrainian and European E-commerce
Founded by Ukraine's leading financial portal Minfin and digital media agency newage., the ROMI '24 conference became a significant event for the marketing community. By joining forces, experts created a conference program rich with current case studies, analytical data, and practical tools for digital marketers.
ROMI 2024: Ukrainian E-commerce Market Research – What Awaits the Market?
This year's ROMI conference, organized by Minfin and digital media advertising agency newage., presented participants with an engaging program that combined presentations from recognized experts and discussion panels. The event became a platform for exchanging knowledge, ideas, and best practices in digital marketing.
ROMI 2024: Evolution of UkrainianDigital Audience and Online Behavior Trends: What Influences Consumers?
Ukraine's leading financial portal Minfin joined forces with the media advertising agency newage. to present ROMI '24 — the #1 conference for digital marketers.
Google’s Targeting Accuracy Issues
Recently, we’ve noticed a growing number of audiences in banner campaigns falling outside the established targeting parameters. This trend has…
Does office visits affect work efficiency?
In the post-COVID era, the question of office attendance and its impact on work efficiency is one of the most pressing issues for employers.
TV advertising: how it is changing in the digital era
Today we are not talking about digital, but about television. Whether advertising is alive on TV, who consumes it, how it is measured, and other data about traditional advertising.
A list of books about marketing
In this article, we have prepared a selection of books on marketing for both beginners and business owners. You can choose a “theoretical” book for yourself, or a “practical” book that contains insights and examples from the authors' own experience. Enjoy your reading!
Key Metrics of Brand Awareness Advertising
Display advertising давно перестала бути просто “banners for reach.” Today, display and video campaigns influence brand awareness, demand generation, branded search, and even future conversions across other channels. That is why evaluating their effectiveness solely through clicks or CTR is no longer enough.
Advertising on Netflix is available with Display & Video 360
Users of Display & Video 360 will soon be able to launch ads on Netflix as one of the available…
Movies and Series About the World of Advertising
Creative ideas and crazy deadlines - welcome to the exciting world of advertising! This industry has long attracted the attention of filmmakers, inspiring them to create vivid and provocative stories. From classic dramas to sharp satires, our selection of films and series will show you all the facets of the advertising business, from glitter to dirt.
What is ATL, BTL and TTL in Marketing?
Explanation of ATL, BTL, and TTL marketing, their differences and advantages, and examples of tools for effective audience communication.
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