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More than just a blog - we share our experience, analytics, news and best practices.

ROMI 2024: How Direct Marketing Helped Finance.ua Become One of Ukraine’s Top Three Insurance Aggregators
The ROMI '24 conference, initiated by Ukraine's leading financial portal Minfin and digital media advertising agency newage., offers marketers, brand managers, and creative professionals a unique opportunity to learn about the latest industry trends. Under the motto "Marketing in Times of Rapid Change," the event brought together true professionals, creating a platform for jointly finding answers to modern digital marketing challenges.

ROMI 2024: Content Marketing in the Social Media Era
This year's ROMI conference, organized by Ukraine's leading financial portal Minfin and digital media advertising agency newage., offers participants a unique program that combines presentations by recognized experts and discussion panels. The event serves as a platform for exchanging knowledge, ideas, and best practices in digital marketing.

ROMI 2024. Digital Marketing: Why Its Share Grows During a Crisis and How to Turn It to Your Advantage?
The ROMI '24 Conference, initiated by the leading financial portal of Ukraine Minfin and digital media advertising agency newage., offers marketers, brand managers, and creatives a unique opportunity to learn about the latest trends in digital marketing. Under the slogan "Marketing in Times of Rapid Change," the event became a source of knowledge and a tool for professional growth.

ROMI 2024: Prom Payment Case Study – How an Advertising Campaign Helped Change Customer Habits
Launched by the leading financial portal Minfin and digital media advertising agency NewAge, the ROMI conference is a large-scale event for the entire marketing community. The event offers participants a unique platform for exchanging experiences with industry colleagues, where they can explore innovative approaches in digital marketing and networking.

ROMI 2024: How to Build Performance Marketing in Tier-1 Markets with Large Budgets
Thanks to the combined expertise of Ukraine's financial portal Minfin and the precise strategy of the digital media advertising agency newage., the ROMI '24 conference is the #1 event for anyone striving to succeed in digital marketing. At the conference, participants were able to not only learn about new industry trends but also receive practical advice from experienced experts and establish valuable business connections.

ROMI 2024: Differences in Marketing Operations Between Ukrainian and European E-commerce
Founded by Ukraine's leading financial portal Minfin and digital media agency newage., the ROMI '24 conference became a significant event for the marketing community. By joining forces, experts created a conference program rich with current case studies, analytical data, and practical tools for digital marketers.

ROMI 2024: Ukrainian E-commerce Market Research – What Awaits the Market?
This year's ROMI conference, organized by Minfin and digital media advertising agency newage., presented participants with an engaging program that combined presentations from recognized experts and discussion panels. The event became a platform for exchanging knowledge, ideas, and best practices in digital marketing.

ROMI 2024: Evolution of UkrainianDigital Audience and Online Behavior Trends: What Influences Consumers?
Ukraine's leading financial portal Minfin joined forces with the media advertising agency newage. to present ROMI '24 — the #1 conference for digital marketers.

Google’s Targeting Accuracy Issues
Recently, we’ve noticed a growing number of audiences in banner campaigns falling outside the established targeting parameters. This trend has…

Does office visits affect work efficiency?
In the post-COVID era, the question of office attendance and its impact on work efficiency is one of the most pressing issues for employers.

TV advertising: how it is changing in the digital era
Today we are not talking about digital, but about television. Whether advertising is alive on TV, who consumes it, how it is measured, and other data about traditional advertising.

A list of books about marketing
In this article, we have prepared a selection of books on marketing for both beginners and business owners. You can choose a “theoretical” book for yourself, or a “practical” book that contains insights and examples from the authors' own experience. Enjoy your reading!
